Google Analytics

Google Analytics Content Experiments

Digital marketers have long since learned not to fall in love with any one tool because of the dynamic nature of this industry. In most cases, digital marketing industry professionals can collectively rejoice as the forced adoption of a new tool usually means increased functionality and/or a better user experience. Those with an affinity for [...]


Google Analytics: Social Media Reporting

Social media is here, and here to stay; it’s rapidly maturing and growing every day. Are you measuring social media correctly? Social reports in Google Analytics help you measure the impact that social media has on your business goals and conversions. This allows you to take an integrated view of the web and social data [...]

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