Google Remarketing Case Study | Accelerate Online Marketing

How to Implement Google’s Remarketing We were an early participant in Google’s “Remarketing Program” which is what we have always called “Retargeting”. The following is a case study showing the effects of this new program, which is now available to all Google AdWords advertisers as well as a step by step how to implement in [...]


Shopping-Based Search Marketing | Google Base Product Search

The need: Get my web-based store’s inventory listed prominently in Google’s search engine results to generate additional sales. Solution: Maintaining a search engine optimized data feed into Google’s shopping-based search engine solution -- Google Base. Although Google Base is actually more than just a shopping search platform, this specialized search offering from Google pays off the biggest [...]


View Through Conversions – Banner Advertising (Display Advertising) – A Case Study by Accelerate Online Marketing, LP

Google does it again! Introducing View Through Conversions for display ads on the Google Content Network. What is a View-through conversion & why should I care? Before we can define what a View-Through Conversion is, we should first start by defining the old Click-Through Conversion. Click-Through Conversions Defined It’s typical for a banner ad to [...]

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