View Through Conversions – Banner Advertising (Display Advertising) – A Case Study by Accelerate Online Marketing, LP

Google does it again! Introducing View Through Conversions for display ads on the Google Content Network. What is a View-through conversion & why should I care? Before we can define what a View-Through Conversion is, we should first start by defining the old Click-Through Conversion. Click-Through Conversions Defined It’s typical for a banner ad to [...]

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