Social Media Management | Content Marketing

Social Media & Content Management2019-09-25T12:25:31-06:00

Social Media & Content Management are online channels used to attract, create and ignite online interactions with consumers an effort to influence offline behavior. Social Media & Content Management are not solely about promoting your company’s products or services, but providing valuable content that keeps consumers entertained and well informed.

How Social Media Works:

Your customers, clients and patrons are on social media for many hours each day talking to each other and sharing information about every subject imaginable.  Many are seeing information about our industry and the products and services you offer.  Is your brand appropriately represented on the social media platforms your customers frequent?  Is your company part of the conversation, or are you missing an opportunity to engage and excite clients and prospects?

The online landscape changes at a rapid pace.  Your company can’t afford to be left out or left behind when it comes to social media marketing.  Accelerate Online Marketing understands this.   Our social media team will work with your brand to establish and maintain a healthy and appropriate social presence that will promote and support growth for your business.

At Accelerate, our approach to Social Media Management begins with the desired objectives of our clients.  Appropriate social media goals include building brand awareness, lead generation, promoting special offers, announcing new product/service offerings, answering questions and/or providing customer service. Once goals are set, we work with you to define audiences and develop a social media plan targeting these objectives.  The plan may include organic social media posting, paid social advertising, creation of content, etc. and will include monitoring of key performance indicators to assess progress.

Based on your need and budget we specialize in Paid and Organic Social Media Campaigns:

Paid Social Media Campaigns involves the paid-placement of advertising on appropriate social media channels to reach the desired audience. This allows our digital marketing team in Dallas to use their audience targeting expertise to earn your company the most applicable visibility and social media interaction.

Organic Social Media Campaigns include non-paid efforts to naturally spur the growth of your company’s online presence. This is achieved through various organic social media strategies which include sharing of new or existing content of interest to your audience.

Ready to leverage Organic or Paid Social Media for your business? Contact us today to find out how we can make digital easy.

How to Make it Successful:

Our number one goal is to always help your business grow. We constantly measure the effectiveness of our work and make changes along the way to make ensure social media is offering its maximum growth potential. We set goals, objectives, key performance indicators (KPIs) and many small steps along the way. Everything we do is always traced back to your digital brand health and strategy. We believe this consistency helps your patrons become closely acquainted with your brand’s identity

We believe you must have an objective, plans to meet the objective and key performance indicators (KPIs) to measure your success. We are maniacal about tracking our results to ensure your success! That is how we have organized our social media marketing practice.

Our approach to social media management has been so successful because of our process:

  • Determine Objectives: Establishing the objectives for social media is a critical starting point for any organization. The objectives which could be related to awareness, engagement, or conversion; will drive all social media activity.
  • Determine Platforms: Each social media platform has its benefits and limitations. Our process evaluates the platforms and determines which platforms work best to reach the desired objectives.
  • Determine Criteria for Measurement: A key focus is measuring the success of your objective with quantitative metrics. We help clients integrate Google Analytics or other reporting processes to provide quantitative results.

 

How Content Marketing Works:

More than ever before, consumers have a vast amount of information at their fingertips. This is why it is so important to provide the best quality information to consumers as they need it. With years of experience as a leading digital marketing agency in Dallas, Accelerate understands the importance of content marketing.  Truly successful digital marketing efforts are driven by great content creation strategies which are applied to website copy, social media, blog posts and white papers, just to name a few.  Companies that become known as a trusted source of high quality content strengthen their reputation and develop a relationship of trust and credibility with customers.

We have seen the trust and loyalty that consumers grant to companies who effectively employ this type of marketing and we are eager to create this kind of relationship between you and current and potential customers.  By consistently and perpetually presenting useful information online, not only is your marketing base always be up-to-date, but so are you.  This content helps your customers feel knowledgeable when choosing your products or services and ensures that you always have the current information to effectively navigate your field of business.

Are you ready to provide your customers with the content they are looking for? Starting with keyword research and competitive analysis, we can help develop a content marketing strategy that will help you achieve your business goals. For more information on content marketing, contact us today at 877-478-8050

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