Shopping-Based Search Marketing | Google Base Product Search

Shopping-Based Search Marketing | Google Base Product Search

The need: Get my web-based store’s inventory listed prominently in Google’s search engine results to generate additional sales.

Solution: Maintaining a search engine optimized data feed into Google’s shopping-based search engine solution — Google Base.

Although Google Base is actually more than just a shopping search platform, this specialized search offering from Google pays off the biggest for online retailers that take full advantage of its ability to integrate inventory directly into the organic search results. Look at the one line of products from one of Accelerate Online Marketing’s (Accelerate) clients. Our execution and optimizations achieved first page results in Google search:

This client has no listings in Google’s organic results but hits the first page by utilizing shopping-base search marketing.

But first page listings don’t happen by accident. First, Google has a basic set of requirements that must be met to accept items. Next, a Google has recommended data elements that, although not required, are absolutely necessary for top performance. To get on that first page and maximize ROI, Accelerate goes beyond this. We rely on our extensive experience and success in search engine optimization and paid search execution to develop a methodology for creating top ranking product listings in Google Base. Since Google uses a similar algorithm as in its organic search when determining relevance of items, these efforts really pay off.

One big advantage shopping-base search has over other SEM efforts is the speed that results can be seen. In the campaign above:
• Shopping-base search pulled in enough additional sales to double the previous month’s total
• Accelerate optimizations increased shopping-based search sales 3x from month one to month three
• Site visits we up 25% in first month and we added another 20% over the next three months
• Google added a search listing for every item posted — over 500 additional search listings
All this and the clicks are not charged on a CPC basis.

Accelerate’s search-based marketing service handles everything a merchant needs to start generating sales immediately. Our service includes:
• Product data file optimization
• Google Base account setup
• Initial product file upload
• Monthly feed updates
• Continuous optimization
• Monthly reporting

For more information on Accelerate and our products, please check out our website at

Google has rolled out Product Extensions for AdWords. This makes your Google Base product listings work even harder for you. Check out Michael Edwards’ blog about this new functionality and how you can dramatically increase the success of your Google paid search —

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