New Look on Google SERPs: Organic Sitelinks Get a Facelift

New Look on Google SERPs: Organic Sitelinks Get a Facelift

After noticing this morning the new look of the organic sitelinks, I was expecting to get a ton of blog posts or emails about the change, but alas nothing! Either way, the SERPs now have a new look to them and this actually is somewhat of a drastic change, explanation after the jump:

 

serp

If you’re racking your brain trying to figure out what it used to look like, here is a screen shot from a previous blog post that shows the way it used to look:

 

old-sitelinks

Why is this such a drastic change? These larger, more-detailed sitelinks will push the majority of natural rankings below the fold, dramatically reducing the amount of traffic other first-page results will get, which obviously makes being in the first position even more desirable.

 

Here is another screen shot from today (notice that only 4 sitelinks are listed and they take up more real estate than the 8 listed above from SEOmoz):

 

ioLGev0U8hZgW

If you would like a free SEO audit on your site please contact Accelerate Online Marketing today or call us at 877-676-2010.

2011-08-15T11:30:07-05:00
We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. Ok