A couple of months ago we noticed a new graph in the AdWords UI and immediately loved the new look, but it only appeared on one account.
It wasn’t until recently that we started noticing it in other accounts, but with a slight change, now they have data points instead of a cleaner line.
As we all know Google is continually changing AdWords, reporting, usability and the like; this is a very welcome change. I wonder if they did research and found out that green and blue do not resonate with users anymore (or ever) because they also changed the line colors in analytics.
I personally love the new look in analytics, especially when you expand to 4 advanced segments:
What are your thoughts on the changes?