Google Testing Smart Phone “Offer” Coupon Expansion Ads in Paid Search

Google Testing Smart Phone “Offer” Coupon Expansion Ads in Paid Search

If you haven’t noticed a new test in Google AdWords for smart phones, you might want to read on. There is an interesting test going on that I noticed when conducting a search for Addidas. The concept is a “coupon” for smart phones, that allows you to email or SMS. Like location extensions, this new “offer” plus box can be expanded to reveal a coupon for the smart phone (aka high end mobile) user.

 

No official word if/when this will be released to a wider beta or introduced as a new feature. But it’s definitely an interesting concept!

 

 

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Once the Offer Plus Box is expanded, the mobile coupon is displayed, and can be emailed, SMS, or just “show the screen” to the store to get your discount. Brilliant!

 

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Stay tuned for more details as information becomes available. I can’t wait to see how this affects conversions!

2010-08-25T04:30:46-06:00
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