opmuser

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So far opmuser has created 24 blog entries.

Google AdWords Expanded Text Ads – How Are They Changing Paid Search?

Earlier this year, Google announced expanded text ads that would change the way PPC advertising would work. The main change is that instead of having a 25-character headline with two 35-character descriptions, you’d have two 30-character headlines and an 80-character description to play with. So what effect does this have on PPC advertising? There are [...]

2017-12-07T10:29:05-06:00

Micro-Moments: Breaking Down ‘I-Want-To-Buy’ Moments

Micro-moments are the small instances each day when someone uses a mobile device to quickly search for a bit of desired information. One type of moment, called an “I-want-to-buy” moment, centers around using internet searches to help with purchasing decisions. These moments present a massive opportunity for companies looking to attract buyers. […]

2017-12-06T13:54:07-06:00

Micro-Moments: Breaking Down ‘I-Want-To-Do’ Moments

Mobile devices, and especially smartphones, have revolutionized the way we use the internet. Online searches are now faster and more focused than ever before, often taking only a minute or two. Being able to provide what users are looking for in a quick, digestible manner is the core of online marketing today. The brief moments [...]

2017-12-06T13:55:02-06:00

Google Pushes Map Pack DOWN With Organic Results

UPDATE: Our discovery was picked up on 09-15 by Barry Schwartz at Search Engine Roundtable with comments from others in the industry. Many are already familiar with Google’s Local Map Pack. Originally known as the ‘Local 7 Pack’, where 7 local businesses were featured, we saw it cut down to just 3 being featured in August 2015. [...]

2017-12-07T10:29:24-06:00

Micro-Moments: Breaking Down ‘I-Want-To-Go’ Moments

When you want to go somewhere, such as to eat or to find something you need for a project, that’s what Google defines as ‘I-want-to-go’ moments. Finding places to go has become a massive function of online searches, so being able to take advantage of those moments is vital to attracting customers. […]

2017-12-06T17:07:31-06:00

Micro-Moments: Breaking Down ‘I-Want-To-Know’ Moments

Recent research conducted by Google has shown that people are no longer going online for extended sessions of research. Instead, their internet usage is described as ‘micro-moments,’ or quick instances of online activity in which they actively search for specific information. […]

2017-12-06T17:07:42-06:00

How to Build Brand Value and Customer Loyalty

You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value. Fortunately, your brand most likely began with a good idea, and it can provide real value to clients. The trick is communicating that to your audience and being there, armed with credible [...]

2017-12-06T17:07:55-06:00

5 Traits to Look for in a Reputable Digital Marketing Agency

Naturally, with the essential nature of online marketing, thousands of digital marketing agencies are out there offering their services to companies around the globe. As with any business, their levels of competence and reliability vary, so you need to search carefully to find an agency that will work. To help you tell a reliable agency [...]

2017-12-07T10:28:26-06:00